A Sartrean Life

Sartre holds that â€Å"existence precedes essence. † A human being is simply what he or she wills to be. Sartre believes that we are defined by what we do. We are what we choose to do. Existentialism is not an easy concept to explain, and Sartre agreed. He summed up existentialism as existence precedes essence. What does that really mean? Sartre explained it using the analogy of the paper cutter. He said that an artisan whose inspiration came from a concept made the paper cutter. The artisan referred to the concept of what a paper cutter was and created it with a known method of production (part of the concept of the cutter) with a routine. The paper cutter was produced a certain way creating on certain use for it. Therefore, the essence (the pre-production intent and method of creation) came before the actual existence of the paper cutter, its intent and plan for production was already determined. Existentialism is the opposite of this. If it were existentialism, the cutter would have been created at random without anyone knowing the intent of it until the artisan determined an intent for the cutter after its production. Following this line of thought, I find myself in a situation where there would be no despair at all because all the hope lies in ones self. I define myself and my purpose in my life and I then take responsibility for my choice by living out my self-determined purpose. . The supreme virtue of existentialism is ultimate choice. This can only have been obtained if I am true to myself. I also have to take responsibility for my own actions because I choose my own actions and must live with the consequences. I can choose what I become and have to live with it, but I can change it to create a better fit if I thought my choice wasn't totally correct. Although Sartre’s philosophy has many advantages and it builds itself on the belief that we create our own choices and we are responsible for ourselves. I believe that many people will not take the challenge or back out in fear of the responsibility. This occurs because there is no way for the people to know for sure that the choice they make as their definition of themselves is correct. This creates a fear in many people, a fear of being wrong and a fear that being wrong could lead to their demise. Sartre admitted there was much anguish in taking the existential challenge because there was no way of knowing one was right. Sartre's advice to the leery was to be human, stick to ones self, and just hope for the best. This was the point where existentialism neared the thin line between philosophy in religion because to take this challenge, people had to have a belief in themselves in order to stick with their choices. Existentialism got much criticism not only because it was mainly atheistic, but also because of the morals it created. Actually, the morals were not created by existentialism, but by existentialists. They created their own morals and values to comply with choosing their own purposes in life. The meaning of their lives directly paralleled the values chosen, in fact Sartre thought that the values chosen is what ones meaning of life was based upon. This idea was strongly criticized by many people because they feared that this could create anarchy. If everyone created their own values, there would be no set laws in which to obey. Sartre stated that ones conscience would be able to determine between right and wrong; and that one could tell if their choice of action served an injustice to another person. Many were very skeptical of this, however; fearing that, for example, backing out of an agreement was acceptable to some, but would not be acceptable to others. In conclusion, despite the large amount of criticism, Sartre was widely followed and looked upon highly by many. He could support his ideas with reason and logic. These ideas appealed to large amounts of people because of the circumstances they were in. The timing of Sartre was part of what created such a large following. Throughout history, change and the following of new and sometimes radical ideas came right after a large disaster in which people were left in despair looking for hope. If there is one thing to remember about existentialism it is that existence precedes essence. If one is an existentialist or not: one gets out of life what one puts in; the meaning of our lives comes not from what happens in our lives, but what we do in them; and every one of us are actors on the stage of life. In closing, Sartre said it best when he commented, â€Å"Man is encompassed by his own existence and there is no exit. â€Å"

Strong Centralized Government

There is no doubt that Iraq needs a strong centralized government. This assertion is based on the following factors: 1) the rise of radical Islam, 2) the heterogeneity of the Iraqi population (ethnic groups), and 3) resistance to the growing phenomenon of ‘hollowing of the state. ’ It may be misleading to assume that the existence of these factors would necessarily lead to the establishment of a strong centralized government. But in Iraq, this is the case.The rise of radical Islam engulfed the politics of Muslim countries in the Middle East. Muslim extremists used the name of Islam to destroy the basic institutions of health, education, and welfare; replacing them with institutions that outrightly promote political anarchy, social stratification, and international terrorism. Iraq was able to resist the waves of radical Islam because of its highly centralized government. The government’s grip on the local population prevented dissidents from fully articulating thei r radical ideology.According to Huntington, the suppression of radical Islam can only be achieved through the establishment of strong authoritarian institutions; institutions which overtly rejects the fallacies of Islamic extremism (Huntington, 429). Huntington held that Islamic extremism is, in general, a stumbling block to self-determination and development (Huntington, 431). Iraq’s war with Iran simply illustrates the former’s need to defend itself from the waves of radical Islam. Kuznetsov argued that the Iraq-Iran war was a contest between orthodox Islam and radical Islam (Kuznetsov, 219).This was not the case. Iran’s ambition to dominate the Middle East was based on two factors: the need to propagate radical Islam, and security. Iraq successfully contained the Iranian threat because of the authoritarian nature of the Iraqi government. Efficiency, effectiveness, and brutality were the main qualities that enabled Iraq to resist Iran. Glazer and Moynihan argu ed, â€Å"Whenever a democracy has a large number of ethnic groups, it is likely to fall into political anarchy† (Glazer and Moynihan, 374).This statement makes sense. In many democratic countries with heterogeneous populations, there is the constant threat of civil war and political instability. This is obvious. Ethnic groups vie for power through the electoral system to control other ethnic groups (as in the case of Yugoslavia). Ethnic groups who lost in elections had no choice but to confront the dominant group through armed struggle. In Communist and authoritarian states, this was not possible.Communist and authoritarian states disregarded ethnicity as a factor of solidarity. Iraq was able to contain its heterogeneous population through systematic government control on all aspects of the society. Political instability could not exist because the government served as the unifying factor of the country. The establishment of a strong central government in Iraq may be regarde d as a measure to ensure the dignity and integrity of the state. Today, the phenomenon of ‘hollowing of the state’ is apparent in many democracies.This phenomenon is characterized by the weakening of the state as an institution, reduced economic sovereignty, and group power politics (Toynbee, 728). Only a strong and highly centralized government could effectively preserve the power and sovereignty of the state. Works Cited Glazer, N and D. P. Moynihan. Race and Ethnicity. American Sociological Review, 43(17), Oct. 2001. Huntington, Samuel. The Clash of Civilizations and the Remaking of the World Order. New York: Macmillan Publishing Company. Toynbee, Arnold. A History of the World. London: London Publishing House, 1975.

Walmart Assignment Example | Topics and Well Written Essays - 500 words - 2

Walmart - Assignment Example The business also pays the immigrant workers that have been hired less than the minimum wage reducing the costs but increasing production to satisfy the needs of consumers. Walmart stores have minimum factures and fittings. The stores also have self-service for the customers rather than full-services. Full services would increase the operation costs of the stores thus te company adopts self-service where the consumers gets satisfied at a reduced cost. The company also sells goods at discounted price to consumers to satisfy their needs at the lowest possible cost. Walmart is considered a service as the company employs many Canadians and the company is committed to provide Canadians with the best shopping experience in the marketplace through delivering low prices, exceptional customer service and involving the community (Roberts & Berg, 2012). The goals of Walmart also include respect for individuals, service to the customers and striving for excellence. This characterizes Walmart as a service. The short-term goals of Walmart are all aimed at provision of services to customers. Walmart is considered a product as it involves in production of goods to satisfy the needs of the customers. In the long term sustainability goals, Walmart is focuses in provision of goods to consumers at zero waste, to be powered 100% by renewable energy and to sell products and sustain the environment. The long-term goals of Walmart are aimed at provision of goods hence makes it to be considered a product. The behavior that Walmart has shown towards its employees includes putting pressure on hourly employees to work overtime without compensating the workers. Immigrant workers that are hired to clean the stores are paid less than the minimum wages. Women are also discriminated. The behavior is mainly to reduce the costs that Walmart uses in production of its goods and the services that they offer. The other

Virtual Hard Drives (VHD) Research Paper Example | Topics and Well Written Essays - 1000 words

Virtual Hard Drives (VHD) - Research Paper Example Yet another type is the differencing one, which can be attached to any of the two other types, for increasing the performance of the system. The fixed sized disks do not have to specify for the minimum space required on the computer file system of the host, as it can automatically acquire the required space. On the other hand, dynamically expanding VHDs will take up the required space, according to their need. (Rouse) Virtual Hard Disk drives are the best alternative, when conducting cost-effective operations on computer systems. Using VHD, diverse operating systems can be loaded on the same PC, which allows the host to run different software programs on the same computer, while allowing the software developers to test their programs in a cost-effective manner. During February, 2013 Microsoft purchased the Virtual Hard Disk software from Connectix Virtual PC Software, which was originally responsible for creation of this software. Thereafter, Microsoft renamed this product as Microso ft Virtual PC. (VHD) Virtual Hard disk Formats Apart from the fixed and dynamic formats, as mentioned above, there is another format of VHD called ‘Differencing’ type. Each format can perform different tasks, as they vary in performance. Fixed size VHD The space required by this type of VHD is allocated on the physical Hard disk storage, while creating the VHD. While the fixed size can be increased, in an offline operation, the software does not support reducing the size. The fixed size characteristic of this type ensures optimum efficiency in operation of the system. However, due to the commitment of space allocated, it cannot be used by the physical drive, incase the VHD does not utilize any portion of the given space. Dynamically expanding VHD This file format counters the disadvantage of the fixed type VHD, as the space utilized by dynamically expanding VHD will depend on the actual requirement for the data size that is being written to it. However, ‘on-disk m eta-data’ size will add to this requirement. The file size can vary from as small as 43 KB in a VHD of this type to 20GB. The choices of optimization of performance are available with this type of VHD. However, the performance can be slower, for read or write functions, than the fixed size type VHDs. Differencing VHD This type of VHD can be associated with either of the above two types. While they can implement many additional features to their parent VHD, they also are responsible for prevention of any changes to the parent hard drive. The advantage of using this type is that space taken from physical hard drive can be reclaimed by compacting a differencing VHD.(Ranjana1) Native VHD boot Native boot VHD configuration is available in Windows 7 and Windows server 2008 R2. This allows the user to use the VHD as the computer running operating system without requirement of any parent system or hypervisor. In addition, Native boot provides full access to all the files in the PC sy stem, as the virtual volumes are visible, after the VHD portions are automatically attached to the system. Native VHD boot supports all the tree types of VHDs. However, the system will fail in case the expanding VHD requires more than the space available with the physical host drive. Only BIOS-based and UEFI-based firmware supports Native VHD boot. (Frequently Asked Questions) VHD vs. VHDX Windows Server 2012 has made available another VHD format, called VHDX. It has many advantages. The main

Human Sexuality Essay Example | Topics and Well Written Essays - 1000 words

Human Sexuality - Essay Example Empathy must be the way forward in such a case whereby one puts him or herself in the other’s (homosexual individual’s) shoe for a moment and start thinking of the problems and difficulties he or she would have to face in the same scenario. This would solve many a problem, as it would generate much more understanding and a sense of attachment with the gays and lesbians of the society. On an individual level, a gay or for that matter a lesbian must understand the commitment he has with the society and he also should know as to how his actions could affect it, both from a positive as well as from a negative point of view. He must avoid the trouble of inviting pressure from the hard liners if he possibly can but if the homosexual feels that it is his right to do whatsoever he wishes then he must do it, in the best manner possible, not only to benefit his own self but also provide comfort and consolation for the other homosexual who agrees to marry the former one. However, one should keep a close and vigilant eye on the pressures he would have to face at the hand of the society and the pressure groups when he decides to carry out the same. Just the mere fact that in the present times, homosexuals have started to be seen as quite normal individuals within the society is ground enough for one and all to understand that the solution provided for their betterment as well as the society would be easily taken up by one and all and they would not discard it on the pretext that it does not take into view a particular section’s feelings and emotions into mind.

Interpersonal Conflict in Film Movie Review Example | Topics and Well Written Essays - 250 words

Interpersonal Conflict in Film - Movie Review Example It is understandable that the couple has been through a traumatic experience beforehand and that it is natural that they would be fearful but not in such a reaction. The wife started verbally expressing her stereotyped impressions of colored people and brings her to suspect even her own housekeeper. Because of the fear that Jean created in her mind about other races, she started blaming herself and venting her anger on other people and her husband. She let her steam off in the presence of other people and demanded her husband to consider more seriously the danger that they are in. The husband was wise enough to be calm in contrast to her wife however he also showed some irritation towards his wife’s attitude. Though he suggested that her wife would better go to bed, it would have been empathizing for him to have seen her to their room with assuring words that not all colored people as not all white Americans are as good as they

International business Essay Example | Topics and Well Written Essays - 3000 words - 8

International business - Essay Example Unilever is regarded as the one of the leading fast moving consumer products suppliers. The business environment of Unilever has been transformed in to a more complex and diverse phenomenon with its independent approach to managing an internationally diverse strategic operational environment, supply chain (logistics) and value chain (www.unilever.com). It owns over 400 world’s popular consumer brands of foods, beverages, personal care and cleaning agents thus offering richness and variety to a global customer base in different countries. Its overall business strategy encompasses a series of other segmental operations. Unilever has adopted a functionality-based approach to its logistic operations, value chain management and decision making in the larger context of corporate expansion, both within the UK market and other regions (Boyle, & Ottensmeyer, 2005). It sells packaged consumer goods to captive consumers who have rarely abandoned the company in preference for another. The logic behind its success is to be found in its mission statement – â€Å"meeting the everyday needs of people everywhere†. Thus out of every two households in the world one uses Unilever products. It controls roughly 90 subsidiaries in the world. It’s the second largest packaged food company in the world just behind Procter & Gamb le (www.unilever.com). Its global network of logistics and value chain has little parallel elsewhere. The current global logistic operations strategy at Unilever is largely determined by its Enterprise Resource Planning (ERP) strategy, Balanced Score Card (BSC) Framework and Value, Rarity, Inimitability, Organization (VRIO) framework. In ERP the top-down perspective has helped to map out strategic partnerships with a diverse network of suppliers (Jacobs, & Chase, 2010). Thus its ERP techniques have facilitated Unilever’s value chain management functions to a greater extent by doing away with tedious and time

Essay queastion Example | Topics and Well Written Essays - 500 words

Queastion - Essay Example Muhammad captured the Mecca city later in 630 after the Mecca’s population surrendered. Mecca community accepted Islamic religion and recognized Muhammad as the supreme leader. However, quite a number of tribes were against the Muhammad’s teachings and religion. Muhammad later died leaving no message about the leadership and future of Islamic religion. A new leader was immediately declared by the top advisers of Muhammad, and Abu Bakr was chosen as the leader, However, Unlike Muhammad whose leadership style was well known, Abu Bakr was referred as the successor of Muhammad. Abu Bakr took over most parts of Arabia in his two year leadership. Tribes that were against Islamic authority faced Abu Bakr army under the leadership of Khalid ibn alwalid. The takeover of Arabia by Muslim community led to the establishment Caliph, the central control that formed strong alliance between Arabs and the Muslim community. This was one of the merits of growth and power of Islamic religion because coalition between Muslim communities led to formation of strong army. Establishment of a strong army after formation of Caliph led to the capture of other territories such as Byzantine Empire. Other cities were also captured in Iraq after the battle between Muslim troops and the Persians. New leadership of Muslim community continued the spread of Islamic religion. After the death of Abu Bakr, Umar led on capturing other territories such as Iran and some parts of Asia, with thcConquest being also expanded to northern parts of Africa and to Europe. Muhammad being anti-Christ offered death threats to those who refused to convert to Islam. Additionally, his teachings motivated soldiers in war, and were told that those who died fighting for him would be speared during the Day of Judgment in heaven. Syrians and Egyptian Christians accepted Islamic religion easily because they could not bear hardships they were facing from Christianity religions such as

Journal #2 Assignment Example | Topics and Well Written Essays - 1000 words

Journal #2 - Assignment Example The wallet might communicate a message that I love and feel proud of my name, since I have its initials inscribed on my wallet. My wrist watch hold a special place amongst my personal items, since it was given to me as a birthday present by my childhood friend who relocated from our state after our high school graduation, and his friendship spot has never been filled to present day. The wrist watch might communicate that I highly value gold watches, even though the real reason I always have it is because I loved my childhood friend very much and it always reminds me of him. The family photograph in my wallet reminds me of my loving family and helps me to always keep emotionally attached to them. The photograph might communicate that I love and value my family very much, that is why I always have their photograph with me. The ‘Thank You’ card reminds me of the voluntary services I offered at a hospice during my sophomore summer holiday, where I helped attend to old and terminally ill patients in a local hospital. The local hospital in turn sent me the ‘Thank You’ card as an appreciation of my effort and services. a. Self-disclosure refers to a communication approach that entails an individual revealing personal information related to his/her history and the present, more so as related to emotions and thoughts (Zur, 2011). b. I regularly self-disclose to my childhood friend almost every issue that affects my life no matter how much confidential it might seem to be, since he does the same with me. The reason for self-disclosing to my friend is because we have grown up together and he knows virtually everything about my life, my family background and all the childhood activities and memories that I cherish. Having been of the same age, I and my childhood friend spent most of the times together since we hailed from the same

Theater Arts Film Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Theater Arts Film Analysis - Assignment Example It is clear that he is in love and he is ready to change to win her heart. The artist (Greg) also notes that he is ready to change his life, as there is love in his life as well, the love for art. Attention to such details as Melvin’s reluctance or certain inability to walk on small blocks. At the end of the film, he sometimes pays no attention to the surface he is walking on. This is a sign of the starting changes and Melvin acknowledges them. 2. a. It is important to note that numerous elements of the film contribute to the theme. For instance, narrative of the film contributes to the theme greatly. The plot structure is linear, which helps to trace the change. This enables the filmmakers to show the evolution of characters and their decision to change as well as their first steps in this direction. Flashbacks would destroy the theme, as the changes could get lost in the mosaic of different periods. b. It is necessary to note that performance of the cast also contributes to the theme. Acting is very realistic. The main characters express very strong emotions such as despair, fear, anger, affection, zeal. They are very sincere and appealing. The main characters are dynamic as they change their lives and they are ready to become, at least, slightly different people. Importantly, Melvin and the artist undergo quite tremendous changes while Carol remains almost unchanged as a person. Her life is dramatically changed but her features of character are the same. It is possible to add that she seems to be a tool or rather a muse that changed the two man. c. As far as cinematography is concerned, it is possible to note that the film uses conventional tools. The lighting is natural though it often reflects the mood of the characters. For instance, Melvin first feeds the dog and he is stressed out, he is very gloomy just as his room is. This scene is interesting in terms of the camera angle employed. The high angle emphasizes the mood of the

New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while driving in the city, as well as down country roads. Audi has assessed the need for their new product and has found that the new LED headlights with spot detection would be great for the consumer as well as the company sales. Through past research by Audis team we have found that several accidents within the United stated States occurred due to poor head lights or blinding head lights. Though Audis current venture is geared towards consumer’s with families who travel at least 100 miles a week, their game plan is to incorporate this light into all vehicles. We will address the areas of target population, product position against the competitions, as well as each stage of the product life cycle and our expansion of product offerings. Audi focuses on people (Idea Connection, 2014). This new innovation of LED head lights will do just that; focus on people. Audi will utilize the family and let them be the guide behind the quality and performance of this new offering (Idea Connection, 2014). Target market profile At Audi, we came up with this new headlight technology that is designed to make night driving safer. The target market for our product is composed of couples with children under the age of 15. Among these families, the focus will be on those who drive SUVs’, Minivans and Sedans. The target audience will be based around those parents who drive their kids to extracurricular activities like piano lessons or soccer, and who live either deep in the  country or outside of the city. One submarket will be those who live within the city and like to travel outside the city. These headlights are best suited for people who drive over 100 miles a day. In terms of income, we will target individuals with a college degree who make more than one hundred thousand dollars per year. Our product will also aim at corporations who offer company vehicle for their senior executives. Key buying behaviors Three factors influence consumers buying behaviors, those factors are cultural, social and personal (Kotler Keller, 2012). In terms of culture, individuals during the course of their life will be influenced by family, friends, neighbors, and others. Our consumers are individuals whose family members are accustomed to luxury cars, preferably Audis’. Cultural factors influencing buying behavior in terms of culture are also social classes. Our consumers will be individuals belonging to the upper class of society. For these individuals owning a luxury car with the latest technology is a statement. On the social level of consumers buying behaviors, our target market will be influenced by factors such as reference groups, family, and social roles and statuses (Kotler Keller, 2012). Our consumers will be influenced by family members, for instance a mother will most likely want her children to ride safely in a minivan, or SUV. A businessman will buy an Audi sedan because it is a luxury car and it tell others what social class he belongs to. Our target consumers are influenced by membership groups. One example is an individual who buys a luxury car to blend in with others in hos social circle who also own luxury cars. â€Å"Personal characteristics that influence a buyer’s decision include age and stage in the life cycle, occupation and economic circumstances, personality and self- concept, and lifestyle and values.† (Kotler Keller, 2012, p.155). Our consumers will be men and women, 30 years old or older. The target customers are also educated and very thoughtful as they carefully weigh the benefits of purchasing such a product (Rao, 2014). We believe that as mothers and wives, our consumers will be focused on safety. There have been a lot of plane crashes lately, because of that more and more people decide to drive instead of fly. Corporations will be concerned with profit. Corporations will see great benefit in Audi as it relates to the new LED head lights. The thought of safety will both save the company money, attract eager and loyal employees,  as well as give a strong impression on both competitors and new clients. Decision motivators for consumer/organizational target markets The primary decision motivators for buying the new headlights on the Audi car are the enhanced safety features of the product. Since the primary feature of the new headlights leads to secure driving, it will appeal to almost all consumers. On the other hand, the organizational target markets will entail the demographics of the urban areas. Geographic target markets will target the individuals who live in the urban areas that have developed infrastructures (Novak, De Leeuw MacEvoy, 2011). Product life-cycle (PLC) LED headlights continue to develop short and long-term strategies in the product life-cycle. The first of four stages is the introduction into the market; customer-value hierarchy is vital during the introduction stage, which identifies the core benefit of the product and creates a detailed description of the basic product. The augmented product value stage must surpass the customer yearning for safety and technology. In addition, marketers will incorporate future potential product growth. The product design can be incorporated into any Audi vehicle during the manufacturing process. The LED headlight will be an upgrade option, and pricing will be slightly higher than Audis without the LED headlight. A strong customer-value hierarchy strategy will enhance product promotion, and the place to launch the LED headlight will be a joint effort with Audi Automotive. During the initial growth phase, pricing will remain slightly higher than Audis without the LED headlight. Based on the lesson learned during the introduction of the LED headlight, the customer-value hierarchy strategy will adjust to meet customer expectations. Product promotion will continue to expand into new markets. The maturity phase begins when the LED headlight implementation reaches market equilibrium; pricing will remain the same during this phase. If the product continues to exceed customer-value hierarchy strategy, the product promotion will continue with the addition of customer and law enforcement reviews. Research and development continues to improve the LED headlight technology. The decline phase begins when market followers enter the market; pricing will then be slightly reduced in an attempt to slow the rate of decline. Product promotion will then be redirected to the new and improved LED headlight. Promotions and places to  launch the new product will be nationwide rather than regional launches during the introduction phase. Product mix A Product Mix is referred to as â€Å"the complete range of products produced by a company.† (http://businesscasestudies.co.u). That being said, Audi plans to unleash its new LED headlights in all of its product lines, which will appeal to the varying types of drivers who have a plethora of different needs and wants in a luxury vehicle. Audi produces a multitude of options for consumers to choose from. These products include 13 sedan options that range from $29,900 to $137,900, six SUV/Crossover/Wagon options that span from $32,500-$51,900, six Coupe options ranging from $40,000-$115,900, and seven Convertible options that span from $35,600-$129,400. (http://www.audiusa.com). With 32 available products that can be altered to match the driver’s particular style, the LED headlight is poised to grant the ultimate driving experience. â€Å"Audi revolutionized vehicle lighting with the first full-LED headlamps in 2008.† (http://www.audileds.com). Audi responded to the automobile industry’s need to change how vehicle headlights affect road conditions for all drivers. Audi continues to enhance its LED design, which is sure to darken its competitors’ vision of the future of automobile driving experience and further differentiating itself by not only enhancing driving conditions, but will be made available in a variety of options. â€Å"Only one square millimeter in size and offered on every vehicle in the lineup, LEDs have opened up an array of styling opportunities for Audi designers.† (http://www.audileds.com). Audi adds that â€Å"these little marvels can be combined to create infinite shapes and arrangements, giving each vehicle a look that’s distinct yet unmistakably Audi.† (http://www.audileds.com). Positioning statement â€Å"For you that spend hours behind the wheel, Audi is one in its luxury class that provides not just the looks of a high end vehicle but the safest lighting for safe traveling. Unlike traditional vehicles Audi provides a combination of class, luxury, and the safest selection to keep you and loved ones safe†. Audi is not only committed to provide its consumers with top  notch service but it has also taken measures to separate itself from the competition. Audi is improving all of its vehicles by providing â€Å"LED lighting† on all its vehicles as part of its standard package. Audi’s positioning statement carries words such as â€Å"luxury, safe, traveling, family† which will always come to mind for those searching for a vehicle to purchase. Audi’s statement is targeting families, those that travel a lot, those that enjoy the luxury of a vehicle but at the same time want to keep themselves and loved ones safe. The consumers spoke and Audi listened. Their position statement is meaningful, important, and convincing to its customers, not just to the company. The Audi brand will deliver on this promise and continue to earn the trust and respect from consumers. References Anonymous. Staying ahead by meeting changing consumer needs. Business Case Studies: A Heinz case study. Retrieved August 2, 2014 from http://businesscasestudies.co.uk/heinz /staying-ahead-by-meeting-changing-consumer-needs/the-product-mix.html#axzz39FCRkOTR Defeat Darkness. LED technology:The vision of LED;View the LED experience. Retrieved August 2, 2014 from http://www.audileds.com/ Idea connection (2014). Audi looks to the future of car production. http://www.ideaconnection.com/open-innovation-success/Audi-Looks-to-the-Future-of-Car-Production-00392.html Retrieved August 1, 2014 Kotler, P., Keller, K. (2012). Marketing Management (14th Ed.). Upper Saddle River, NJ: Prentice Hall. Models. Retrieved August 2, 2014 from http://www.audiusa.com/models# Novak, T. P., DeLeeuw, J., MacEvoy, B. (2011). Richness curves for evaluating market segmentation. Department of Statistics, UCLA.

Effects of Raising Interest Rates on Inflation

Effects of Raising Interest Rates on Inflation What causes inflation? How is inflation bad for the economy? How can raising interest rate lower inflation? (1000) Introduction Inflation is defined as continuing rise in the general level of prices, such that it costs more to purchase a typical bundle of goods and services that is produced or consumed or both. In simple words, inflation leads to a decline in the real value of money. Sloman (2006) explains that the rate of inflation measures the annual percentage increase in prices. Consumer Price Index (CPI), which is published every month, is used to measure the rate of change in consumer prices. Undoubtedly, inflation is an undesirable condition for an economy. Prior to discussing the consequences of inflation in the economy, it is important to understand the causes of inflation. Inflation may be caused by demand side factors or supply side factors. As it can be seen from the above diagram in the case of demand pull inflation the AD curve shifts to the right because of an increase in demand which leads to an increase in output. Thus it is associated with a booming economy. The suppliers will only be willing to supply more at a higher price therefore increase the level of price. Whilst in the case of cost push inflation, there is an increase in price as a result in an increase in the cost of production independent of aggregate demand. This may occur as a result of increase in wages, or it might be that import price has increased irrespective of an increase in demand. There might be an increase in the level of taxes as well. Therefore any factor which contributes to an increase in the cost of production which leads to a rise in inflation causes cost push inflation. As a result of which there is a shift in the AS curve to the left. The suppliers will not bear the increased cost of production and instead will shift the price to the consumers by increasing prices and as a result fuelling inflation. Amongst several harmful effects highlighted Gwartney et. al (2000) argued that inflation distorted the information delivered by prices. They further stated that people responded to high and variable rates of inflation by spending less time producing and more time trying to protect themselves from inflation. Furthermore, inflation results in increased uncertainty which reduces the level of investment. A reduced level of investment would hamper economic growth, which further restricts people having a better standard of living and may also lead to unemployment. Further criticisms are that inflation redistributes income away from those on fixed incomes and those in a weak bargaining position to those who can use their economic power to gain large pay, rent or profit increases. Higher levels of inflation also worsens balance of payments position, a higher rate of inflation makes a country’s export less competitive in world markets and imports become cheaper and more attractive. Bes ides, extra resources are used to cope with the effects of inflation. Increasing interest rates has been one of the solutions offered to combat increasing level of inflation. Inflation has for long been considered a monetary phenomenon and economists believe that inflation can best be tackled by adopting the monetary policy approach. The UK economy recently has been a good example of such measure. Inflation was 3.79% well above the 2% target and after the increase in interest rate in the past months to 5.5% and also an anticipated increase in interest rate has led the inflation rate to fall to 2.8% in April (Website: BBC). In the UK Bank of England sets the interest rates which controls the money supply and in turn controls inflation as well. The UK government follows a target and instrument approach to keep inflation under control. Increasing interest rates with a view to controlling inflation works in a manner that it reduces the money supply. People have an incentive to save rather than spend, therefore controlling the increasing rise in prices. Thi s measure is a useful approach though the government should be careful to not continuously raise interest rates and curb spending because it would then adversely affect aggregate demand thereby slowing economic growth. Besides interest rates, the government could also opt for fiscal policy measures by increasing level of taxes or may be reducing government spending and in that manner controlling supply of money, To tackle cost-push inflation, government could provide tax relief or provide subsidies to firms so that the cost of production reduces which could lead to the producers maintaining the level of prices rather than increasing them. Some economists have also stated that costs of inflation may be mild if the inflation is kept in single figures. Conclusion From the preceding paragraphs it can be said that increased level of inflation is not a desirable situation for an economy. However, a certain level of inflation is required in the economy to incentivise producers to produce more and better variety of goods and services. Inflation poses to be a problem when the level of increased prices dampens exports, reduces the competitiveness of a country and starts affecting the economic growth of the country by creating uncertainty and therefore leading to reduced level of investments. However, fiscal and monetary policy measures can be taken to control the increasing level of inflation. Increasing interest rates, leads to a restricted flow of money supply, resulting in reduced level of spending, saving more, demanding less of goods and services and therefore leading to a slower increase in price levels. Fiscal policy measures could also be used to combat inflation. More importantly for an economy to grow reducing levels of inflation is an imp ortant macroeconomic objective. In conclusion it can be said inflation can be adversely affect levels of economic growth if allowed to go out of hand and increasing interest rates is undoubtedly one of the ways, though not the only way, to tackle inflation. BIBLIOGRAPHY Dornbusch, R., Fisher, S., Macroeconomics, (2000), Eighth Edition, Mc-Graw Hill Education Griffiths, A. and Wall, S., Applied Economics, (2001), Ninth edition, FT Prentice Hall Gwartney, James D., Stroup, Richard L., and Sobel, Russell S., Economics Private and Public Choice, (2000), Ninth Edition, The Dryden Press. Sloman, J., Essentials of Economics, (2004), Third edition, FT Prentice Hall Howells, P and Bain, K, The Economics of Money, Banking and Finance, (2002), Prentice Hall Journals and Articles Carlstrom, Charles., Money Growth and Inflation: Does Fiscal Policy matter?, Federal Reserve Bank of Cleveland, April 15, 1999 Internet and Other Sources: http://news.bbc.co.uk/1/hi/business/6656899.stm

Marketing Strategy 4. Recruiting Foster Carers

Marketing Strategy 4. Recruiting Foster Carers More foster carers are needed in the UK today. Official statistics from the Fostering Network indicate that over 10,000 foster families are needed. Another research by Fostering Network found 82% of local authorities saw a rise in the number of children coming into care and needing foster homes in 2009-10. Family foster care provides substitute planned family care for children who cannot be adequately cared at the own home due to various reasons. 4.1 Foster children: The number of children coming into foster care has become overwhelming over the years. But the fact is that it has become very difficult to find the families who are ready to meet the challenges of increasing complex behavioural, emotional needs these children experience. SHORTAGE OF FOSTER HOMES England: 8,200 Scotland: 1,700 Wales: 750 Region Shortage England 8200 Scotland 1700 Wales 750 Source: Fostering Network Website Chart 1a: National Breakdown: Shortage of Foster Homes in England, Scotland and Wales SHORTAGE OF FOSTER HOMES IN ENGLAND North West: 1700 North East: 1300 East: 650 South West: 600 South East: 850 London: 2000 West Midlands: 650 East Midlands: 450 Region Shortage North Wales 1700 North East 1300 East 650 South West 600 South East 850 London 2000 West Midlands 650 East Midlands 450 Source: Fostering Network Website Chart 1b: Regional Breakdown: Shortage of Foster Homes in England 4.2 Motivations for foster carers: Much research has been conducted on this issue as what motivates people to foster. It is very important to understand this key component because this may help to understand their needs and can be used as a tool in the marketing mix to recruit more carer. In 1996, Denby Rindfleisch conducted a research on children and youth services. The research was conducted in order to understand what motivates a person to become a foster carer. Some of the findings were, fulfilling the need for foster homes in the community, enjoying and wanting to help children, providing a companion for an only child and for oneself, increasing family size, obtaining substitute for a child who has died or who has grown and left home, religious reasons and supplementing family income (Denby Rindfleisch, 1996). Based on the findings of this research it is very clear that there are various factors that are involved for a person to become a foster parent. 4.3 Foster carer recruitment: In the recent years, there has been a decline in the number of families able to provide foster care. When a child is identified in need of foster care, the problem of finding placement homes still remains very high. Some of the factors that are related to the shortage of foster carers may be due to the following reasons: Greater difficulty in meeting the increasing complexity needs to become a foster carer Lack of public awareness The poor public image of faster carer. With these issues, it has become difficult to recruit foster carer and has become an important and yet a challenging task. Recruitment of quality foster carer in an on-going demand for the agency. 4.4 Productive approaches 2008 till date: For the past 2 years, the enquiries generated by fostering solutions using the current marketing strategy have increased. Fostering solutions uses different methods of advertising to attract potential carers. These include bill board, bus, community care, exhibition, flyer, internet, job centre, jobs fair, local community booklet, national magazine, newspaper advertisement, passed office, post office, radio, tv, recruitment event, taxi, website, word of mouth, yallow pages etc (Fostering solutions). Over the past few years, the recruitment focus was on the following factors: To recruit carers through using fees, and other allowances. Using messages such as show you care to reach the carers. 4.5 Recruitment outcome: Table 3: FOSTER CARE RECRUITMENT ENQUIRIES SOURCE OF INTEREST BETWEEN 01/09/2009 AND 04/08/2010 SOURCE TOTAL ENQUIRIES Advan 4 Fostering Network 2 Banner 1 Bill board 1 Bus 38 Current carer 8 Flyer 41 Internet 10 Job centre 3 Jobs fair 1 Local community booklet 30 National magazine 2 Newspaper Advertisement 761 Not specified 1 Passed office 78 Radio/TV 28 Recommended 156 Recruitment event 419 Recruitment poster 102 SMS 13 Van 1 Website 1071 Word of mouth 494 Yellow pages 22 TOTAL 3289 Source: FSDocument Out of these, the most successful advertisement medium for fostering solutions has been website with a total of 1071 enquiries followed by newspaper advertisement with a total enquiry of 761, followed by word of mouth with 494 enquiries between 01/09/2209 and 31/08/2010. From the above table it is evident that the total number of enquiries during the period 2009-2010 is 3289, but the no. Of approval are only 126 out of 3289 enquiries. This is just 3.82% of the total enquiry. It is evident that 3289 people are interested to know about the fostering care. But the approval rate is very low. Table 4: FOSTER CARE RECRUITMENT ENQUIRIES SOURCE OF INTEREST BETWEEN 01/09/2008 AND 31/08/2009 SOURCE TOTAL ENQUIRIES Fostering Network 3 Bill board 4 Current carer 1 E-invite 1 Flyer 19 Internet 1 Local community booklet 47 Newspaper Advertisement 591 Not specified 13 Passed office 108 Radio/TV 32 Recommended 173 Recruitment event 168 Recruitment poster 130 Taxi 1 Van 4 Website 1347 Word of mouth 535 Yellow pages 106 TOTAL 3284 Source: FS document The total no. Approval between 01/09/2008 and 31/08.2009 was 163 and total enquiries received during that period was 3284. When Comparing the current year enquiries and approval rate with the previous year (i.e.) recruitment enquiry between 2008 2009 which was 4.96% of the total enquiry, it is clearly evident that there is a decrease in the approval rate when compared with that of the previous year. But we just cannot come to a conclusion that there is a decrease in the approval rate because some of the enquiries may still be in the approval process. Table 5: Conversion rate Year Enquiries Approved Conversion Rate % 2008-2009 3284 163 4.96 2009-2010 3289 126 3.83 Source: FS Document Over the past two years, the conversion rate is found to be reasonably constant with 4.96% in the year 2008-2009 and 3.83% in the 2009-2010. Chart 2: Enquiries in different region From the above chart it can be seen that the number of enquiries received from each region varies to a greater extent. For example the highest number of enquiries was received from the midlands with a total of 396 enquiries. Where as on the contradictory there were lower enquiries from various other regions. The reason for so many enquiries in the midlands is because of the strong advertisement campaign with additional newspaper advertisement. Fostering solutions should focus on all the regions equally. This will help to increase the enquiry from different region. The major problem which is to be considered right now is that the approval rate is very low despite there was 3289 enquiries between 2009-2010. This may be due to various reasons. Advertisement Æ’Â   Enquiries Æ’Â   ROI Æ’Â   Approval With reference to the above given table, when an advertisement is made and when it is able to attract 3343 enquirers who have even the slightest idea of fostering has enquired the agency, it is clear that people are interested to know more about fostering. But somewhere as they move further in the process (i.e.) from enquiry to the next stage, the number gets reduced to a greater extent. This can be viewed as a result due to 2 reasons. There may be a problem in the process from the enquiry stage until the next stage which is the registration of interest. Or The agency is not targeting the right people. In order to identify the problem in the process from the enquiry stage until the ROI, a study maybe conducted as what is going wrong in that process. It is very important to focus on this issue right now because the time and cost involved in marketing is very high. Considering that fact, the marketing strategy maybe of good type, but due to some bottleneck in the process, the marketing strategy may seem to be unsuccessful. 4.6 STRATEGY Objectives: To successfully recruit the carers, the following objectives must be considered to meet the challenges that are associated with the recruitment activities. They are, To recruit carers for different age group To recruit carers for children with disability To recruit a diverse range of carers to place the children to meet their best needs. Recruit carers based on categories long, medium and short term carers. In addition to these objectives to recruit the carer, the fostering solutions should be the best choice for carers. In order to achieve such a position, the following factors plays important role Benefit packages for carer- what fostering solutions can offer for both carer and young people. Competitor awareness versus brand awareness of the agency. Services provided before and after approval. Raising awareness through advertisement that carers are still needed , that fostering solutions values the carers, and to create a sense of feeling that they have made the right decision in selecting fostering solutions. 4.6.1 Plan of action: In order to reach both regional and national audiences, the agency should continue to advertise a multi-layered approach of marketing. The message which the agency tends to convey to its audience must be clear and focused. The agency may use tools ranging from traditional to establishing its own marketing strategy through various opportunities that are available to raise the awareness of the people. The traditional method includes the regular media advertising which the agency is currently involved and it has delivered results. It is now the right time to think of new opportunities of marketing through using the internet media such as web tools like Linked-in, Facebook, twitter, etc. By using both the traditional and new methods, the agency can reach and cover a wide range of people from different regions, which will help to educate the people about the basic awareness and understanding about the need for fostering. This also helps to reach the target audience by giving them the information which they require. 4.6.2 Factors influencing the decision making: There are several factors that influence the decision making of the marketing strategy. These factors help the agency to be alert by keeping them informed about the decisions of the potential carer and the way they react to the recruitment strategies and approaches that are used by the agency. A research maybe conducted in this area so as to find out the following: What ultimately actuated the potential carer to pick up the phone and enquire about the services that are offered by the agency. This can be done through introducing marketing questions in the initial home visits. Checking closely the effectiveness of all the resources that are used in marketing and making sure it is being efficient. Look into the key areas where the potential carers drop out of the process. It is very important to understand this because, this will give an idea as the reasons why they drop out. This will in turn help to influence the potential carers to identify the drop out points. Through identifying the drop out points time and cost that are involved in retaining the potential carers can be kept under good control. 4.6.3 A change in the current communication tools The information that are offered by the current communication tools are limited. That is the current communication tools which is paper based (information pack) gives idea from where the information is obtained. Chart 3 : communication route Enquiry Information Follow Up Resultant Website Phone Information Pack Phone Call Postcards Drop Out Proceed This is the normal route through which the information flows from the agency to the prospective carers. This route does not offer flexibility for the carer. Which means the carers contact type preference, individual decision process are not considered in this route. Moreover, the person making a call to the agency maybe quite intimidating. There should be a change in the current communication routes and channels whereby the routes are open up through which the prospective carer can gather information and be informed about the follow-up and the application process right from registration of interest until the approval. Information Search Enquiry Informed Decision Follow up Resultant Recruitment Stands Newspaper Word of mouth Flyer Website Face to Face contact at event Phone Website Information Pack (Delayed decision) Direct phone and postcard Drop Out Proceed Un-persuaded Un-persuaded Prospecting Proceed or Informed Influencer Participants or Informed Influencer 4.6.4 ENGAGING THE COMMUNITIES: To target the right carer, I suggest increasing the chances of finding successful foster carer through designing a planned strategy to engage the communities in foster care. By involving with the community there is more scope to create awareness and recruit many carers. To come up with such a strategy, it is very important to know the agencys needs and lay down its priorities, thumb rules on how to come up with a specific message for the general public. By engaging with the communities, it helps to inform the public and the potential foster carers about the need for foster care. The ultimate goal of the agency is to increase the number of qualified foster carers. In any business concept, designing an effective marketing strategy is a means of trial and error. For a strategy to be successful, it has to be analyzed from various perspectives before it can be implemented. In such a way, before reaching a community for help in recruiting the foster carer, we have to know in particular the needs of the agency and the ways in which the public might be of help to the agency. By needs of the agency here refers to the big question who is our target customer?. To kick start this process of finding the target customer the following assessment maybe done by the agency. Identifying the foster care population in a community How many foster children are there in the community? Their age group Age group under one year No. Of children (between 1-12) No. Of teenager (between 13-18) No. Of youngsters (over 18) Based on the agencies past experience say for example previous 2-3 years, how many children does the agency expect will require foster care during the next year? The racial composition White Mixed race Asian Black Other Identifying the foster carer population in a community How many qualified foster carers are there in the community Identifying the children in the community Up to what extent the following elements contributed to placement of children in foster care LOW Moderate HIGH Substance abuse Poverty Mental illness of parent(s) Poor parenting skills Incarceration of parents Childrens emotional or behavioral health needs Knowing the needs: After the above mentioned needs assessment is reviewed by the staff, the agency can come to a specific needs conclusion. The next step may be to rank the needs. The rankings should be based on their priorities as shown below Example needs Ranks To provide more adequate support for foster families. 3 To recruit foster parents for teenagers. 1 To provide better training for foster parents so they can handle childrens special needs. To recruit foster parents for teenagers. 2 To educate the public about the impact of welfare reform on children in foster care. Once the needs are prioritized, the next step is to develop a community action plan. This can be done through the following ways 4.6.5 Engaging the wider public : At the national level, the foster care fortnight event is conducted by the Fostering networks helps to engage the wider public and to spread the awareness about the need for fostering and the young people at care. However, this may help to engage the wider public, the major drawbacks in these kinds of events is that the agency does not get the chance to engage directly with the wider public on the assumptions and views to inform how we move ahead to spread the awareness. In order to overcome this problem the agency may preferably engage with the residents from the communities to inform them about the messages and the promotional approaches of the agency through which the awareness of the need for foster care can be increased. This can be done through engaging services in a county wide arts and photography competition. This helps the agency to find out more ways to engage with the communities and encourage them to take part in fostering. The photography competition can be conducted through collecting pictures from different age group categories young people in care, people who have experienced foster care. The competition must be judged by the agency; the winning photography must tour around the county and be visible in libraries and other common places for short period. A separate budget maybe required for this competition. 4.6.6 Working with the mass media: Mass media is the most common and effective medium of advertising. However, for an advertisement to be effective through mass media, it is very essential for the agency to know what kind of information or message should be conveyed to the public. For example in the case of targeted recruitment, the focus is on the families where they can accommodate children and teens with specific needs. In this case community based recruitment would be very effective rather than a general media campaign. However, media campaign may be very effective and most suitable for general outreach. Strategies for getting the message out to the public and spurring the community to take action. 4.6.7 Invite community leaders to help you get the message out: Engaging with community leaders to spread the awareness is one of the best ways to reach the people in a particular community. This is due to the fact that the leaders may approach the public with a message which would be very effective rather than the agency conveying the message by itself. The community leaders may not have the special knowledge about the system of foster care as that of a social worker. However, what they do have is the ability to attract the public and press. It is very advantageous for the agency to form a link of network with the community leaders for they be very sympathetic the cause and would come forward to help the agency. These leaders may be invited to speak at the campaign events and they may be requested to mention about Fostering Solutions in their own events. In such a way the community becomes aware and lot of people might come forward to foster. The main advantage is that a minimal support from one community councillor or a child advocate can quick ly raise the status of the issue. 4.6.8 Using the help of current foster parents: The most effective means of advertising is to get help from the current foster carers to recruit more new foster carers. Gratified foster care parents are the better tool for recruitment and retention. The advantage of Working in with foster parents to increase recruitment will help to improve the retention as well. Foster parents can be of great help in the following ways: Through sharing their personal experiences, the current foster carer may help the new foster carers to explain as what takes to be a good foster carer. This will also give an opportunity for the new foster carers to meet the children in care even before they get placed with a child. The current foster care parents may help the new carers to complete the applications by way of providing pre-service anf training in collaboration with the agency. The current foster carer may act as a middle man between the agency and the prospective foster carer by way of following-up with a phone call or a personal visit. Through engaging with the current foster carers, the new carers may get individualized mentoring and it may in turn be a great motivation for both the new and the current foster carers. 4.6.9 Carer benefit package: Carer benefit package may help to attract more carers. It is great way to communication through which the awareness can be increased. A detailed list of benefits and opportunities maybe listed, this will in turn help the prospective foster carers to take up fostering. The fact is that the more we offer and promote ourselves as the agency, the satisfied and happier will be our carers and are more likely to stay with us. This maybe one of the retention strategy. This strategy helps to gain competitive advantage over the competing agencies because, the carers are very happy with the benefit package. Regardless of whether the benefits are being used by the foster carers or not, the list of available benefits on the website maybe seem real and more tangible. 4.7 Resources In order to implement the above mentioned strategies effectively, resources are very important keys. 4.7.1 Human Resources: In the current organizational structure, the marketing department is very centralized. With the ambition of developing the marketing strategies for both the national and regional level, it is very important to increase the hierarchy level as shown in the above chart. In order to strengthen the regional marketing strategy a new post namely marketing assistant may be appointed region wise. The main work of this job will be to spread the awareness of fostering in their region and attract more carers. They will be reporting directly to the Marketing and public relations manager. The main reason to implement this change in the organization structure is because just having a marketing department at the head office will not work. Division of work is very essential in such cases. But for time being with limited resources, the main challenge is to stay focused in the priorities of the service that are provided by the agency. Chart 4: Organizational Structure Marketing Department. 4.7.2 Financial Resources: To corroborate the current level of enquiries and conversion, it is essential to continue to invest funds in recruiting advertising. A sustainable budget allocation will help the agency to be efficient and effectively plan the time and resources which are very valuable. This will also help to improve response rate, and to reach all communities as well as effectively plan the response resources. For long term planning, a planned annual budgeting will help to place the agency in a better position to cope up with the increasing preferential rates and spends of the promotional activity. There is also a need for the agency to invest in high profiled activities such as web advertising, website development and so on in order to maintain the profile of Fostering Solutions as the agency of choice for the carers. Currently, Fostering solutions uses all feasible media which will enable the agency to touch the hearts and minds of many potential carers and make them aware about the need for fostering. More funds should be invested in the areas of community publications, editorial media and recruitment campaigns. 4.8 Recommendations: Considering the above discussed strategies the following maybe summarized as the strategic recommendations 4.8.1 Short term recommendations: Maintain year round awareness for the need foster carers across England, Scotland, Wales and in communities. As discussed in the strategy using the current carers and their positive stories of children will help to attract more carers and it also helps to retain the existing carers.(refer 4.6.8) -Work with the community leaders to spread the awareness(refer 4.6.7) With reference to the conversion rate issue raised in this report, it is essential for the agency to conduct a study on the effective procedures that are implemented by the agency in the process of responding to enquiries and registration of interest with prospective foster carers. Because, this is where lot of people drop out. So it is essential for the agency to conduct a research and find out the reasons as why the conversion rate is very low. (refer table 5) As discussed in the resources, it is essential for the agency to have dedicated marketing staff at each regional office to make advertising more effective.(refer 4.7.1) With the help of the demographic information and analysis of the community assessment by the agency a better targeting of recruitment and advertising can be achieved. 4.8.2 Long term recommendations: As discussed in the short term recommendations, statistical data on foster carers maybe collected using the community assessment in order to make better recruitment decisions. This will help the agency to have a continued sustainable investment at national and regional level in the recruitment of foster carers. Have ongoing high quality campaigns across England, Scotland and Wales on both national and local level to attract more foster carers which will help to maintain enough carers to meet changing demands The agency should put as much effort in order to retain the foster carers as in recruitment. The agency should work on the factors such as carer benefit package, and other benefits that can improve the retention of foster carers. (refer 4.6.9) Develop a comprehensive foster care recruitment website to promote awareness and interest in fostering and permanent care -Focus should be to improve local capacity through working in close relation with the communities in order to recruit locally

Women Breaking Free From Their Traditional Expectations Essay -- essay

Women Breaking Free From Their Traditional Expectations   Ã‚  Ã‚  Ã‚  Ã‚  All throughout the early part of history women were portrayed as the inferior sex, because at that point in time, women were seen as beings only born to have children. Men didn’t think that women were capable of being anything other than a typical housewife. It was unthinkable that women would actually need an education, let alone earn a living, or become a leader. These ideas are revealed all throughout classical literature. Rarely was a woman seen as doing anything but being dominated by males in some form, whether she was a man’s submissive devoted wife, a sexual object, or a woman being punished for wanting her freedom. We finally begin to see women trying to break free from these traditional expectations and barriers through the lives of Janie Crawford in Their Eyes Were Watching God by Zora Neale Hurston, John’s wife in â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, Louise Mallard in â€Å"The Story of an Hour† by Kate Chopin, and Songlian in Raise the Red Lantern by Su Tong.   Ã‚  Ã‚  Ã‚  Ã‚   Zora Neale Hurston in Their Eyes Were Watching God shows how the lives of American women changed in the early 20th century. Janie Crawford is an example of a woman in society who follows her dreams, takes control of her soul, and finds her own identity in a male dominated world. After two marriages in which Janie is ‘owned’ by the men in the relationship, she finds that she can own herself. â€Å"Janie was an unusual protagonist for her time—black, female, independent, and strong† (Shafer). Janie’s first effort to free her soul is from her husband Logan Killicks. Logan works her like a mule, making her do house chores as well as outside work. When she finally realizes that she doesn’t want to spend her life as a slave or with someone that she doesn’t love, Janie runs away to be with a man she had met only a few days before. Janie faces reality and gets out from under Logan’s rule before she becomes consumed into his world. Again Janie is only a possession of her new husband, Joe Starks. He displays her like a medal around his neck. He is so jealous of other men lusting after his wife that he restricts her to always tend the store, leave fun situations, and wear a head rag to hide her beautiful hair. Janie slowly breaks out of the shell that Starks has molded her into when she verbally defies him in front ... ...oper place was in the home. Even the laws and literary writings reflected this position. As women became more educated, they began to seek their freedom and a voice in society. This movement to gain equal rights for women has been referred to as feminism. Slowly have we made our way in history, but profoundly do we take our stand in life.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Aull, Felice â€Å"The Yellow Wallpaper† The Feminist Press at the City Univ. of New York (New York) 1892 7 July 2000 http://mcip00.nyu.edu./lit-med/lit-med-db/webdocs/webdescrips/gilman87-des-.html Gribben, Alan. â€Å"Chopin, Kate† The World book Encyclopedia. 1990 ed. Maloney, Karen E. â€Å"A Feminist Looks at Education: The Educational Philosophy of Charlotte Perkins Gilman† Teachers College  Ã‚  Ã‚  Ã‚  Ã‚  Record vol. 99. Spring98: 514 Roberts, Edgar V. Fiction/An Introduction to Reading and Writing.  Ã‚  Ã‚  Ã‚  Ã‚  New Jersey: Prentice-Hall, Inc., 1987. 599 & 306 Shafer, Audrey. â€Å"Their Eyes Where Watching God† Harper & Row (New York) 1937 7 July 2000   Ã‚  Ã‚  Ã‚  Ã‚  http://mchip00.nyu.edu/lit-mid-db/webdocs/webdescrips/hurston1137-des-.html Stolle, James. â€Å"A Cruel Tale From China—But What A Climax!† Albert Report/Newsmagazine,   Ã‚  Ã‚  Ã‚  Ã‚  6/21/93: 44

Analysis of King Leontes Transformation Essay -- King Leontes William

Analysis of King Leontes' Transformation Jealousy and judgement, or rather misjudgement, seem to be major themes in Shakespeare’s plays, in which most judgements are assumed by no logical basis or intellectual wit. King Leontes, unlike Othello, comes to his conclusion by his own means, without any outside verification of truth or logical explanation for his jealousy. However, there are many similarities, based on their situation, between him and Othello. Both men transform, emotionally, into beast like figures whose actions ultimately end their lineage. Although Perdita remains alive, and is able to carry on King Leontes’s bloodline, his name will die with her marriage to Florizel. Othello and King Leontes also adapt a diction that transforms their language into something that resembles the baseness of humanity by the presentation of bestial images and rape that signify the personal anxieties of each men. However, King Leontes’s transformation is different in that his jealousy and language seem to adjust abruptly and without warning. In act one, scene 2, lines 180-208, of The Winter’s Tale, one can see King Leontes’s complete alteration into a desperate man who eventually kills his wife and son. Through an analysis of these lines, it is easy to see the desperation and hate King Leontes develops towards his wife and Polixenes by the treatment of nature and property as a means to talk about sex and betrayal. From the onset of this scene, Hermione maintains her womanly virtue by inviting King Leontes to accompany her and Polixenes on their walk. Despite this proof of fidelity, King Leontes wishes to disprove her devotion to him by witnessing her interaction with Polixenes from afar. King Leontes asserts that ... ...uman kind altogether, through a false syllogism that is only supported by jealousy and misinterpretation. Shakespeare’s treatment of this transformation reflects social anxieties that deal with notions of power, property, relationships, and the need to maintain power or control over those things. Nonetheless, although these lines serve as an important proponent for gaining insight to King Leontes’s irrational, emotional, and even misanthropic state, they by no means advocate the king’s actions or decisions. Furthermore, these lines demonstrate Shakespeare’s ability to use language to its highest potential as well as reflect the social conditions and underlying concerns of his era. Work Cited Shakespeare, William. The Winter’s Tale. The Norton Shakespeare: Based on the Oxford Edition. Ed. Stephen Greenblatt. New York: W.W. Norton & Company, 1997. 2883-952.

Essay on the Devil in Paradise Lost, Holy Bible, Faust, and Devil and T

The Devil’s Role in Paradise Lost,   The Bible,   Faust, and  The Devil and Tom Walker  Ã‚   The devil's role as the inspiration for rock-and-roll is already well documented and commonly understood. Perhaps less well documented is the role of the Devil as inspiration for literature. The Devil has played an active role in literature for quite a while with his name appearing in stories for centuries. The historical devil has not always been personified. Initially, in religious settings, he was represented as a feeling or power, in attendance as the force of evil, an antagonist to goodness and divinity, and temptation for humans. Although not always represented as human, he has always been represented. In fact, demonstrating that he has always been an uneraseable threatening force, early religious accounts show that his existence actually "precedes the worship of a benign and morally good Deity."1 Much later, certainly by the time of the blues of the 1920s and 1930s, songwriters were repeating the tradition of representing the devil as a person. Perhaps the most famous example is Robert Johnson's "Cross Road Blues," in which the singer describes a dangerous meeting with the devil while hitchhiking. In southern literature, Flannery O'Connor drew from Poe and Hawthorne to illustrate this, as well.2 A few centuries of literary evolution have not only reconfigured the devil, they have shifted the site of his battles from the heavens to the earth. Essentially, his battles changed arenas three times.3 First, the devil battled God in their once-shared home -- the arena of Heaven. After this falling out, the devil and God competed for the hearts of men in parables, as in the story of Adam and Eve in the Garden of Eden. The third, mo... ... Rudwin, p. xi: "[W]hen Satan was asked to explain the cause of God's enmity...he replied: 'I wanted to be an author.'" 16 Carus, p. 407. 17 Russell, p. 12. 18 Revard, Stella Purce, The War in Heaven (Ithaca: Cornell University Press, 1980), p. 234. 19 Levine, p. 403. 20 Saxon, Lyle and Robert Tallant, Gumbo Ya-Ya (Gretna, LA: Pelican Publishing, 1987), p. 80. 21 Irving, in Rudwin, p. 31. 22 Werblowski, p. 96. 23 Caballero, in Rudwin, p. 154. 24 Caballero, in Rudwin, p. 161. 25 Werblowski, p. 219. 26 Baudelaire, Charles Pierre, in Rudwin, p. 222. 27 Thackeray, William Makepeace, in Rudwin, p. 79. 28 Poe, p. 482 29 Caballero, in Rudwin, p. 157. 30 Carus, pp. 407. 31 Carus, p. 7. Also, "...there seems to be no exception to the rule that fear is always the first incentive to religious worship." Carus, p. 6. 32 Russell, p. 12. 33 Rudwin, p. xi.

Gender Roles in a Streetcar Named Desire

Gender Roles in A Streetcar Named Desire Throughout history empowerment and marginalization has primarily been based on gender. In the play A Streetcar Named Desire, this idea of empowerment is strongly flaunted. Tennessee Williams’ characters, primarily Stanley, Blanche, Mitch, and Stella, conform the expected roles of men and women at the time. Although World War Two temporarily allowed women a place in the work force, they were dismissed from such empowerment when the war came to a close. Characters in A Streetcar Named Desire are accurate representations of the social historical context of that time. The power struggle between Stanley and Blanche conveys dominant ideas about gender such as the primitive nature, aggression, and brutality of men and the vulnerability and physicality of women. The establishment of traditional gender stereotypes is almost instantly provided when Stanley is highlighted as the ‘provider’. His physical masculinity and power is conveyed through a package of raw meat he ‘heaves’ carelessly at Stella and his abusive nature is shown at once through the use of blood imagery involving the ‘red stained package’. This immediately associates Stanley with brutality, foreshadowing his violence and cruelty in the play. Although Stanley is empowered by his gender, he feels threatened when approached by Blanche, who is of higher class than him. Due to Blanche’s social standing, Stanley is unsure of controlling her. As the play progresses the struggle for power between the two becomes increasingly obvious. At first, Blanche appears victorious in the struggle. The physical proof of the tragedies in her past stop Stanley from arguing. Here all of them are, all papers! I herby endow you with them! † His failure to exert power threatens his pride and he is inspired to reject Blanche. Segregation between men and women is clearly defined during the poker night in scene three. â€Å"Poker shouldn’t be played in a house with women. † This reflects the social norms and the dominant belief that women should be disassociated from masculine activities. Stella and Blanche are excluded from this form of masculine boding, and their early return causes chaos in the house. In addition to segregation, dominance is seen once again when Stanley is unable to prevent Mitch’s desertion of the game. His violent outbursts are desperate attempts to exert his dominance. â€Å"Stanley gives a loud whack of his hand on her thigh. † it becomes apparent that his threatening words are not enough, and he begins using violence as a physical means of controlling Stella and frightening Blanche. Although Stanley’s power works mainly to downgrade Blanche, his violent and aggressive nature also disempowers Stella. She is abused during poker night, a moment of masculine bonding. Following the poker night she is made powerful when she retreats to Eunice’s Flat. However, she returns to disempowerment when she leaves Eunice’s flat and Stanley ‘bears her into the dark flat’. Stella’s decision to stay with Stanley is not based on choice, but rather on the fact that she must. This enforces the dominant belief that women are unable to support themselves, emotionally and financially. Similar to Stanley, Blanche also faces a power struggle. Her ultimate downfall is a result of Stanley’s cruelty and lack of understanding for human fragility. Comments about Stanley’s ‘animal habits’ and ‘sub-human’ nature act as the agent of Blanche’s downfall. Stanley cannot deal with her mocking him in his own home and is fed up with her lies. During the final scenes his behavior conveys the male dominant ideas of cruelty and brutality. Blanche’s refusal to deal with Stanley’s rough nature causes her to retreat further into her fantasy world where she becomes increasingly vulnerable. Stanley violates Blanche in the most personal way and initiates the ultimate act of cruelty and abuse of power. His final act of brutality acts as the climax of power struggle between Stanley and Blanche as well as all males and females. This leaves the male empowered and the female lowered and completely destroyed. Blanch Dubois’ empowerment comes purely from her class. Her southern tradition and wealth made her a woman of importance and propriety. However, in Elysian Fields her traditions and former wealth hold significance. Although her wealth was lost with the death of Belle Reve, she desperately attempts to hold on to remains of her previous life and creates a fantasy world. Her ‘incongruous appearance’ and ‘southern tradition causes Stanley to reject her, as he cannot relate to her in anyway. The lack of impact on Stanley reflects the context of time, when tradition was being overpowered by industrialization. As Blanche begins to understand that her class has no impact on Stanley she assumes the role of a temptress. â€Å"I was flirting with your husband Stella! † In order to gain some form of authority, Blanche uses her sexuality and physicality in effort to control Stanley. Blanche uses her sexuality frequently to overpower others. She ‘depended on the kindness of strangers’ regularly in Laurel and her use of physicality landed her in trouble on various occasions. Following her encounter with the paperboy she states, â€Å"I’ve got to be good and keep my hands off children†. This foreshadows her frequent use of physicality as means of empowerment. Although Blanche is notorious for her use of physicality, she has no authority over Stanley and is constantly reminded of this through emotional and physical abuse. As a representation of all females, Blanche is completely disempowered after Stanley rapes her. She creates a fantasy world to escape the harsh realties of Elysian Fields Her marginalization and downfall reflects vulnerability and reliance of females on males for stability. The dominant ideas and beliefs about gender, such as the reliance of women on men and the primitive nature and brutality of the masculine are conveyed by Tennessee Williams’ in A Streetcar Named Desire through the empowerment and marginalization of Stanley, Blanche, Mitch and Stella. Stanley’s role as the ‘alpha male’ empowers him in almost all situations. Blanches’ tradition and social status empowered her past but her physicality empowers her present. Williams’ characters accurately portray the gender stereotypes in the time they were created, and function today to convey the dominant ideas about gender and how they work to empower and disregard people in our society today.

Customer and Zara Essay

First of all, Inditex tries to tackle cannibalization by differentiating the brands mainly through the product, target markets (customer groups and countries), store presentation and retail image. And in 2008, the percentage of the growth in sales compared to 2007 is 9%, it means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors, Inditex has some advantages. For example, the first one is the repeat visits. An average high-street store in Spain expects customers to visit 3 times a year, but that figure will be up to 17 times for Zara. And Zara can offer considerably more products than similar companies. It launches about 30,000 model items .annually compared with 10,000 items for its key competitors. Zara is also good at the speed. The company can design a new product and have finished goods in its stores in four to five weeks; it can modify existing items in as little as two weeks. In my opinion, the key point of them is making more repeat visits. For achieve this purpose, ZARA uses two methods- Shortening the product life cycle, â€Å"More model and less quantity.† Shortening the product life cycle means greater success in meeting consumer preferences. If a design doesn’t sell well within a week it is withdrawn from shops, further orders are cancelled and a new design is pursued. No design stays on the shop floor for more than four weeks, which encourages Zara fans to make repeat visits. As you know, we can usually find that there are only two or three pieces of each model in Zara’s shops. And they won’t replenish when its sold out. Like the limited release of stamp increase its value. It has increased more fans of Zara by this way. The most important is that Zara has the ability to recognize and assimilate the continuous changes in fashion, rapidly designing new models that respond to customer needs and wants. Zara uses its flexible business model to adapt to changes occurring during a season, reacting to them by bringing new products to the stores in a short time. For Zara the keys to global competitiveness are the time factor and the ability to adapt the offer precisely and quickly to the customer desires. I think this is the reason why Zara can be successful by meeting the â€Å"risk of cannibalization†.

Impulse buying Essay

impulse buying refers to any purchase which a consumer makes which is unplanned and unneeded. the purpose of this paper is to find factors behind triggering this phenomena in consumers. the impact of different variables are analyzed by making their relationships with impulsive buying. These factors include promotional campaigns like low cost sale and discounts etc, income, layout of the store and behavior of sales person. the study is based on primary and secondary data which is analyzed further by using different techniques and methods. after analysis it has been found that the income level of a person has a significant effect on impulsive buying, moreover the other factors like promotional campaigns are mainly affecting this behavior due to pricing strategies, layouts of stores and behavior of sales persons also trigger the urge of impulsive buying. keywords: impulse buying, store layout, promotional activates, sales people, income. Introduction: In impulse buying a product is purchased spontaneously which is unplanned it could be anything,; a service, existing and new products to which the consumers are generally attracted because of various factors. Barratt, Rook 1987 stated that consumer gets attracted towards a product to buy it without considering its consequences of delaying a product to fill a pre-determined need. It is very much possible that consumer may experience positive and negative consequences of a product bought through impulsive buying after its post purchase evaluation. There are many researchers who have worked extensively on this topic and come up with more or less same definition and amplification of impulse buying. According to Cobb & Hoyer 1986; Piron, 1991; Rook, 1987; Rook & Fischer, 1995; Weinberg & Gottwold, 1982; searched and wrote that the urge of buying a product is of that the product is calling them to buy it, ultimately this urge leads them to purchase the product and some researchers stated that the urge of buying products are very dominant and powerful that the consumer cannot resist them. In Pakistan the number of retail outlets, shopping malls and super stores are increasing rapidly as compared to traditionally open bazar. This includes places likes Metro Cash N Carry, Hyper Star, Pace, Makro and Suburban etc. These are a  few of the prominent shopping malls in Pakistan with many outlets. The factors behind the success of these stores is their layout of well managed hassle free environment, availability and placement for fresh and hygienic vegetables, meat and fish which gets the attention and appreciation of consumers moreover the high-level of service and the behavior of sales staff make the visit of the consumers more comfortable and valuable especially for the working class who have minimum time for shopping. Attributes or characteristics of impulse buying behavior of consumer: The tempting and overwhelming force emerging from the product which produces feelings in consumer heart. Urge of buying a product immediately. Delaying the purchase of needed product. Ignoring the consequences of product purchased through impulse buying. Feeling of desperation in terms of buying a product. Literature Review: From the start of 1950’s till today a lot of research has been done on this topic in this long span of time many researchers who have conducted research on this always come up with very interesting findings or results. Recently many researchers have moved their area of focus from western to Asian countries and are investigating the buying patrons of the people living in Asia. Many of them have identified and observed some common variables according to a researcher (Beatty & Farrell, 1998). The ratio and chances of impulse buying increases with the passage of time. He or She spends more time in the store than before, the more they spend time on shopping and browsing upon different product the more it with increase the chance of impulse buying. Some researchers have also stated that the impulse buying is relatively more common in females as compared to males (Giraud, 2001). According to a researcher (Giraud, 2001) finds that the mood of the consumer also affects impulse buying behavior which means that when the customer is in a good mood, he or she will embark themselves with the products which fall in the category of impulse buying and if he or she is in bad mood the person will tend to reward his or herself less. (Maiet Al, 2001) Stated that the spending on impulse buying is done more by young generation and usually the age segment falls in the range of 18-40 years old. (Rook, 1987.) Stated that the urge and temptations of buying a particular product is so strong  that a person can postpone the purchase of a well needed product which solves their existing problem. The Importance and concept of store layout can never be bypassed by the true marketers and operational managers because the store layout influences the buying behavior of the consumer for example IKEA, LEGO and Zara Men etc are the famous brands which focuses heavily on store layout of a retail store. (Crawford & Melewar, 2003) stated that the true marketers should work on store layout and should provide a good layout to provide an ease of shopping to the consumer. A good standard and effective store layout let alone achieve the goal of providing convenience to the customer the role of good and trained sales person is also very important. According to (Crawford & Melewar, 2003) an interaction with a well trained sales person can trigger impulse buying behavior of consumer it also reduces the tension of customer by guiding them. One study conducted by (Wang and Zhou, 2003) shows that promotional activities show increases impulse buying by consumer when there are sales or discounts on products. according to researchers (dholakia,2000:rook 1987) when a consumer see promotional incentives on some products this things affects the impulse buying of him or her. Factors affectingaffectig impulse buying: The followingfollowig are the factors which affects impulse buying behavior of consumer Promotional activities Income Presence of others Store layout Sales person Promotional Activities: The word promotion in terms of marketing means by using different strategies marketers can influence the buying behaviorbehaviour of consumerconumer to buy a product to increase sales of the company. This could be achieved by sales discount, advertisement and free product. It is a human psychepsychy when evere they see a free product or discount they tend to buy to take advantage of this despite of affect they in actual did not need that product. Janakiraman Eded al, 2006 stated that willingness to buy the unneeded and unrelated commoditycomodity increases the chances of the impulse buying because of unexpected price discounts. Income: The income level influence and affect the impulse buying pattern of consumer greatly. The more a person is getting inco0me the more he will do impulse buying. In good economic conditions, the income levels of people go high, many economists and researchers have reported the increase in sales of products which also includes the purchase of products done thought impulsive buying. Presence of others: Store layout: Sales person The interaction between consumers and sales person is of very prime importance. A good competent salesperson could influence the consumer to buy product impulsively. Objective of the study: As we have told you earlier in this research paper that many researchers have conducted research on this topic especially in developed countries like England, Norway, Canada, America etc. Now the researchers and analyst areAnd also conducting research in developing countries like Pakistan, India, Indonesia, Poland, Bangladesh, and Thailand etc. Our objective of the study is to find out the factors effecting consumer impulse buying behavior in Pakistan. Theoretical framework: in this research paper we have taken impulse buying as dependent variable and sales force, promotional activities , income , store layout and presence of others as independent variables and formed several hypothesis which are given below H1: There is a positive relationship between promotional activities and impulse buying. H2:There is a positive relationship between income level and impulse buying. H3: There is a positive relationship between store layout and impulse buying. H4: There is a positive relationship between sales force behavior and impulse buying. H5:There is a positive relationship between presence of others and impulse buying. Research Methodology: The study has been conducted on the bases of two types of information  sources, primary data and secondary data. In primary data we gathered the data through questionnaires designed specifically on the basis of nature of questions to cover the concept of the study. In questionnaires the first section is devoted to the demographics and then a scale is designed. In the following questions the scale we design to assess each factor and its related question is from 1 to 5 Strongly disagree

Municipal Solid Waste Management In China Environmental Sciences Essay

The universe is now enduring from an exigency crisis of municipal solid waste ( MSW ) . The entire sum of planetary MSW is lifting aggressively, particularly in some development states, such as China. The one-year sum of MSW production in China increased from 0.0313 billion dozenss to 0.14 billion dozenss during an 18 old ages period from 1980 to 1998 ( Suocheng, 2001, P7-11 ) . And the accrued volume of MSW in China experienced a rapid addition during a 5 old ages period from about 6 billion dozenss in 1998 to more than 6.5 billion dozenss in 2002 ( Zhiqiang, 2006, P1193-1197 ) . With the economic system go oning to turn aggressively, it is clear that MSW direction may be one of the heaviest loads for the China authorities. As a consequence, taking a suited method for MSW intervention in China is going much more necessary and exigency.MSW direction system in ChinaIn the early People Republic of China, under the background of the planned economic system system, MSW direction was defi ned as a public service by the authorities ( Suocheng, 2001, P7-11 ) , which made MSW direction isolated from the market. As a consequence, used an inordinate public financess for disposing MSW became one of the factors leaded to financial shortage. By the terminal of 1970s, the Chinese authorities put frontward the reform and opening-up policy. Profit from this policy, although the market mechanisms were still uncomplete, it began to play an progressively decisive function in MSW direction in China. After about 50 old ages of development, there were three chief methods used to dispose the MSW: Incineration, Landfill and composted. By the terminal of 2000, more than 70 % of MSW was managed by landfill ( largely by simple landfill ) and about 20 % by composted, merely less than 10 % was disposed by incineration ( Zhiqiang, 2006, P1193-1197 ) . During the past decennary, the authorities began to pay much more attending in incineration, which changed the per centum of the composing of MSW direction system. However, it did non intend that a most suited system had already formed, due to this ground, an analysis about dispose methods should still be taken.Waste Landfill SystemLandfill engineering is utilizing a landfill site for MSW disposal by compression and entombment. Through the decomposition of anaerobiotic bug, organic affairs will be converted into inorganic substances and will finally be absorbed by the dirt. Landfill engineering has been the most often used method in MSW dire ction, particularly in China. Landfill is the cheapest MSW disposal option, the costs of waste transit is being reduced because of the short distance from urban country to landfill site. It means that, local wastes can be disposed in situ alternatively of transported to another country. Another advantage of landfill is the comprehensive ability in MSW intervention. Compare with other waste disposal methods, landfill engineering can dispose many different types of wastes which have non been classified. Furthermore, vast of methane, which was discharged from the landfill site, can be collected by a gas assemblage system and used as a cleaner-burning fuel. However, as have mentioned above, most of the MSW in China was disposed by simple landfill, which have already caused many jobs. One of the most common influences is surface H2O pollution ; rivers may be polluted because of toxins seep. For illustration, the prostration of the Xiaping landfill in Shenzhen metropolis, China, finally caused a terrible pollution in Shenzhen River, which made 1/3 of the imbibing H2O supplies disrupted for over a hebdomad and it besides posed a serious menace to the natural environment. Furthermore, in instance of improper operation, methane may leak from the gas assemblage system, which may do air pollution, and doubtless, will lend to planetary heating. In add-on, landfill may besides influent the local dirt. Owing to a slow decomposition rate of the anaerobiotic bug, one time a site has been filled, the high concentration of contaminations in it will be at least 200 old ages. Therefore, a land which has of all time been used as a landfill site can non be redeveloped in a short period.Waste Incineration Systemâ€Å" Incineration is a waste intervention procedure that involves the burning of organic substances contained in waste stuffs ( The Wikipedia, 2010 ) † . Waste stuffs will be converted into ash, fluke gas, and heat thought the waste incineration system. MSW incineration engineering was foremost used at the terminal of 1980 ‘s and experienced a dramatic advancement in 1990 ‘s ( Xiaodong, 2002 ) . Compare with landfill engineering, waste incineration merely necessitate a lower limit of land and the sum of waste can be reduced to about 10 % of the initial value. Besides, ashes from the incinerator can be used as building stuffs and these stuffs could be much cheaper than traditional stuffs. Furthermore, the modern incineration system could bring forth electricity and collect heat energy while MSW is firing, which were considered as green energy. Although incineration systems can do many benefits, without uncertainties, there still much disadvantages of utilizing incinerator for MSW disposing and it could even present a much more serious menace to the environment. In order to forestall environmental jobs, particularly air pollution, the operation of incineration system must establish on high engineerings ; it means that, a high cost should be wage for MSW intervention. Furthermore, as the Torahs is updating, more advanced equipments possibly required in the hereafter and it may besides be vast of money. Undoubtedly, all of these costs will be shifted on to consumers. Furthermore, even though all incineration systems are utilizing the most advanced engineering, taints may still be discharged. These sorts of taints could be much more unsafe than that produced during landfill procedure, because some high carcinogenicity affairs like dioxin will be discharged to the atmospheric environment during burning. As a consequence, more a nd more people realize that incineration system is harmful for wellness. For illustration, although the authorities promises that it would non be any unsafe, people in Guangzhou City, China are still contending to avoid an incineration to be built in their metropolis.Waste Composting Systemâ€Å" Compost is composed of organic stuffs derived from works and carnal affair that has been decomposed mostly through aerophilic decomposition ( The Wikipedia, 2010 ) † . The development of MSW composting in China can be divided into three stages ( Yuan, 2000 ) : The primary phase was from 1950s-1960s. In this phase, people began to analyze the operation mechanism of composting. As a consequence, composting became a new engineering for MSW direction. The development phase was from 1970s-1980s. Composting experienced a comfortable period in this phase, for illustration, the China authorities chosen 11 types of composting engineerings as distributing engineerings ( Nei, 1992 ) . The distributing application phase was from 1990s boulder clay presents. The authorities found that composting was a most eco-friendly method in MSW direction, so big sums of money were put into the publicity of composting. Composting is a about harmless MSW disposing engineering. Compare with landfill and incineration, composting could be carried out in a simple manner, it is suited for little metropoliss, particularly some agricultural countries. Furthermore, wastes will go agricultural fertiliser after a composting procedure, which can organize a good material circulation system. However, limited by treating efficiency, composting site could merely be built in a smaller graduated table. Furthermore, merely some simple affair such as refuse or animate being and works remains can be disposed by composting. Due to this fact, a successful composting system is base on a well waste categorization system. On the other manus, because of the difference in microbic vegetations, each composting system has a particular operating environment. Temperature, aeration, composing of waste can all go factors which may impact composting.Choosing a suited method for MSWAs the sum of MSW in China is still lifting aggressively, the contemporary MSW direction system will no longer be utile to work out the job efficaciously. For this ground, to set up a new MSW disposing system is necessary. First of wholly, as consequences of many environmental jobs were caused by landfill, landfill system should be discontinued bit by bit. Although incineration system may do some serious environmen tal jobs, compared with landfill engineering, it can still be an effectual manner in MSW disposing. On the other manus, composting engineerings should be promoted smartly. However, the constitution of incineration and composting system is under the conditions of good waste categorization. In order to accomplish this end, on the one manus, the authorities should increased promotion and instruction attempts on waste categorization. On the other manus, public installations such as classificatory rubbish bins should be heightening significantly. Furthermore, In order to set up a long-run mechanism, the bonus-penalty mechanism and the market economic system mechanism should be introduced into MSW direction system. By this manner, MSW direction system will associate up with the market economic system, which will do the MSW direction system much more comprehensive.DecisionAs a fact that the volume of municipal solid waste in China is increasing aggressively, the presents waste direction sy stem may neglect to run into the processing demands. Landfill engineering, which is busying a dominant place in MSW dispose, should non be promoted any longer because of the monolithic land business and the high-risk in bring forthing environmental pollution jobs. On the other manus, Incineration and composting engineering, which are the freshly development and eco-friendly engineerings, should go major picks. However, merely trusting on the development of new engineerings are non plenty, the alteration of people ‘s attitudes towards waste intervention is the cardinal manner to work out the MSW direction job. To accomplish this intent, the constitution of a market direction mechanism, which can do the MSW direction control by the regulations of market economic system, become a major premiss. To reason, utilizing Incineration and composting engineering as the chief processing system and landfill as an aide is the most suited manner to work out the job of MSW.